What is the LLYLI Toolkit?

Live Like You Love It® (LLYLI) is a statewide education and outreach campaign created by Colorado WaterWise (CWW) to promote the value of Colorado water and encourage wise water use. Built around three core principles — Conserve, Care and Commit — the campaign connects everyday actions with the bigger picture of protecting Colorado’s water future. 
The LLYLI toolkit is the engine behind that effort. It provides members with ready-to-use, professionally developed outreach materials at no additional cost. For many utilities and organizations, limited staff time and budgets can make consistent public education difficult. The toolkit helps solve that challenge.

What’s in the Toolkit?

The LLYLI toolkit is designed to be comprehensive, flexible and easy to apply across different communication channels. It includes a wide range of co-brandable materials that can be adapted for local messaging and used across a variety of platforms:

• Print
• Digital communications
• Social media
• Events and workshops
• Presentations

The result is a practical, scalable solution: members can pair a trusted, statewide campaign with their own local outreach — delivering consistent, high-quality water education in their communities.

Logos & Graphic Standards

Members have access to official LLYLI logos in multiple formats and variations, including color and black-and-white versions. Font files are provided so members can create new materials that remain visually consistent with the campaign.

The toolkit also includes graphic standards that define:

• Campaign colors
• Typography
• Visual style

These brand assets are the foundation for all co-branded materials.

Fact Sheets & Handouts

The toolkit includes a wide variety of educational resources covering topics like the value of Colorado water, indoor and outdoor water conservation, water quality and water-wise landscaping.

These materials can be used as:

• Customer handouts
• Bill inserts
• Website downloads
• Event materials
• Workshop resources

Many items are available in Spanish and ADA-accessible formats, helping organizations expand accessibility and reach broader audiences.

Social Media Content

The toolkit includes a structured social media content calendar with:

• Monthly themes
• Social media post captions and graphics
• Supporting campaign resources

Members can easily copy, customize and schedule posts across their own channels while aligning with statewide LLYLI messaging.This makes it easy to maintain a consistent and engaging digital presence without starting from scratch each month.

Featured Items

Several foundational resources support targeted outreach efforts in key areas:

• ●       DIY Lawn Conversion Guide – Helps residents transition from thirsty lawns to low water-use landscapes
• ●       Drought Communication Toolkit – Supports clear, timely messaging from water utilities during drought conditions
• ●       HOA Water-Wise Landscaping Toolkit – Provides guidance for HOAs and their stakeholders promoting water efficient landscaping practices

These tools allow organizations to address specific water challenges with structured, ready-to-use content that is easy to co-brand.

Ads & Templates

The toolkit includes a variety of ready-made outreach materials, such as:

• Print and digital ads
• Presentation templates (PowerPoint)
• Watering schedules
• Event and promotional materials (folders, decals, banners)

These resources allow members to quickly create polished, professional communications for a wide range of uses. As with other materials, many are available in Spanish and ADA-accessible formats.

Graphics & Videos

Members also have access to a robust library of visual assets like infographics and icons, campaign graphics, water cycle and value-of-water visuals, Children’s Water Festival artwork, short videos and educational content.

These assets help enhance:

• Websites
• Social media
• Presentations
• Newsletters
• Community outreach materials

Strong visuals make it easy to communicate complex water topics in a clear and engaging way.

Who Can Access the Toolkit Materials?

A sample version of the toolkit is available to all Colorado WaterWise members. The full toolkit is available to members at the $650+ membership level.

The toolkit is a member benefit designed to support local outreach and education efforts, with materials that can be adapted to reflect each organization’s audiences, programs and priorities.

Click here to learn about membership levels and join

How Members Access the Toolkit

Here’s how CWW members can access the LLYLI toolkit:

1. Confirm your organization’s Colorado WaterWise membership status.
2. Review/sign the LLYLI use agreement and submit to admin@coloradowaterwise.org.
3. Once processed, you’ll receive access to the toolkit via Dropbox.

Reach out to Colorado WaterWise at info@lovecoloradowater.org if you need support accessing materials or getting started.

How to Co-Brand the LLYLI Materials

LLYLI materials are intentionally designed to be co-branded, allowing organizations to maintain their local identity while participating in a unified statewide campaign. This creates a strong balance between local relevance and statewide consistency.

Members can customize materials by adding their:

• Logo
• Website link
• Contact information
• Local program details (e.g., rebates/incentives, watering guidelines)

Co-Branding Best Practices

To make the most of LLYLI materials while maintaining a consistent and recognizable campaign identity, it’s important to follow these best practices:

• Start with official logos, fonts, and brand elements from the toolkit.
• Use LLYLI colors and styling to maintain consistency.
• Adapt messaging to reflect local programs and needs.
• Incorporate multilingual and accessible versions when possible.
• Match the format to the communication channel (print, digital, social, presentations).

Where to Use Your Co-Branded Materials

LLYLI materials are designed to work across a wide range of outreach channels:

• Websites and resource hubs
• Email newsletters and customer communications
• Social media channels
• Community events, workshops, and presentations
• Utility bills
• Customer service counter handouts
• Direct mail campaigns
• Paid advertising (print and digital)
• Media outreach and public information efforts
• Partnerships with HOAs, schools, nonprofits, and community groups

Using the LLYLI materials consistently across channels helps reinforce messaging and expand your reach within the community.

Get Started with the LLYLI Toolkit

The LLYLI toolkit makes it easier to deliver effective, consistent water education — without the time and cost of building materials from scratch.

If you’re a Colorado WaterWise member:

1. Explore the sample toolkit
2. Confirm your access level
3. Complete the agreement process to unlock full materials

If you have questions about access, co-branding, or getting started, Colorado WaterWise is available to help by emailing admin@coloradowaterwise.org. 

With the right tools in place, your organization can deliver stronger outreach, reach more people, and contribute to the shared goal of helping Colorado communities live like they love their water!