Deep in the heart of Texas lies the fourth fastest growing city in the U.S. Austin is home to country music, the state’s main public university and over a quarter million homes, each with a unique water usage footprint and pattern. Austin Water historically used paper bill announcements and door hangers to encourage water-conscious behavior and deliver key messages.
In the summer of 2015, Austin Water piloted Dropcountr, a cloud-based analytics and engagement platform for both utility staff and customers. Austin Water customers now had anytime access to their water data via native mobile (iOS and Android) apps and a web portal. Historical and current usage in gallons was compared to usage in similar nearby residences, and further contextualized with an efficiency-based budget - calculated by Dropcountr using unique indoor and outdoor characteristics of each account.
In the next year, pilot participants reduced their water usage by 9-17%, conserved over 41 million gallons of water, and Austin Water saved over $200,000 on paper outreach and engagement.
In this Lunch N Learn, Dropcountr’s Robb Barnitt will discuss results and lessons learned, as well as how to reach and engage customers regardless of demographic, and the changing face of utility-customer relationships.
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