The Science of Engaging Small Commercial Customers

  • Thursday, December 12, 2013
  • 10:00 AM - 11:00 AM
  • webinar

ACEEE presents a free webinar - Lessons from the Real World - The Science of Engaging Small Commercial CustomersJoin top experts as we learn what works (and what doesn't) to fully engage a utility's small commercial customers:

  1. Susan Mazur-Stommen, Director of Behavior and Human Dimensions Program, ACEEE
  2. David Helliwell, co-founder and CEO, Pulse Energy
  3. Michael Seelig, Product Manager, PG&E
  4. Jesse Berst, Chief Analyst, Smart Grid News (moderator)

You will walk away knowing

  •  The under appreciated benefits of fully engaging small commercial customers

  •  The three steps to successful engagement

  •  The number one mistake rookies make when trying to segment

  •  The three aspects of convincing customers to take action

  •  The four things you should include in any offer to improve response

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