In 2014, Colorado WaterWise launched the Live Like You Love It^® campaign: a statewide, public education campaign designed to cultivate good stewards of an essential natural resource.

The campaign emphasizes the real emotional connection Coloradans have to water. It encourages Coloradoans to learn about water issues, to voice opinions to elected officials, and to take action.

It is intended to augment local water efficiency programs, while providing a unified message. Over the first 10 years of the campaign, Colorado WaterWise developed a library of co-brandable campaign materials with engaging graphics and vital messages. Available materials include fact sheets, ads, banners, a social media calendar and more. Live Like You Love It^® campaign materials are available for free to all members of Colorado WaterWise. Colorado WaterWise has also produced an outreach guide to help water providers and other organizations leverage these resources. Learn more on the campaign's website, www.lovecoloradowater.org.

Explore Other Case Studies

• Western Colorado Children’s Water Festival | Grand Junction, CO
• “Use Only What You Need” Campaign | Denver Water